ABOUT
ABOUT
ABOUT
Revealing and valuing
intangible wealth
My name is Noëlie Nottet. I am an entrepreneur, consultant, trainer, mentor and speaker.
My work is to reveal and value the intangible wealth of people who practise a profession, pass on a skill, embody a cultural practice or represent a house, organisation or territory.
This wealth is expressed through human, relational and cultural dimensions: skills, talents, values, sensibilities, passions, cultural references and the ability to pass things on.
I support my clients as they clarify, align and express their professional identity, while strengthening their professional presence. I also help bring meaning and depth to experiences, support excellence and foster recognition, appeal and influence.
WHERE IT ALL BEGAN
A curiosity about the world
Since childhood, I have been driven by a deep curiosity about the diversity of the world and of human beings.
I remember in particular a book called Exploring the Mysteries of the World, which I have carefully kept. It explored the pyramids of Egypt, the monumental statues of Easter Island, the Maya and the great civilisations. I was fascinated by what gives a person the desire to preserve a tradition, a skill or a culture.
Alongside this, I practised classical dance, world dances and Burgundian folk dance. The latter led me to take part several times in the Vine and Wine Festivals organised by the city of Dijon. For me, these celebrations offered a unique opportunity to exchange with folk groups from around the world. We did not speak the same language, yet we understood one another.
Looking back, I know that these first moments awakened my interest in people, cultures, traditions and skills.
MY EARLY EXPERIENCES
From tourism
to international business
I began my professional life in hospitality and gastronomy, working on four- and five-star barges along various French rivers, with English-speaking crews and predominantly American guests.
My studies in international business then led me to join an American high-tech company, where I held roles in export, communications, marketing and project management across Europe, the Middle East, Africa and Asia. During this period, I held positions of responsibility while continuing my studies in international economics and then corporate communications.
This rich experience gave me a sound understanding of the industry and its quality standards. It taught me to strive for excellence, develop a wide range of skills and, above all, gave me the opportunity to gain a global view of a company and its organisational, strategic and relational challenges.
These early experiences have proved fundamental and formative. They form the foundation on which I have built my way of working, taking responsibility and approaching entrepreneurship.
THE JOURNEY
A year travelling the world
After ten years in the corporate world, I decided to leave my job and set off alone to travel around the world.
From 2013 to 2014, I travelled through Turkey, Uzbekistan, Siberia, Mongolia, New Zealand, several Pacific islands, the United States and Mexico. I met potters in Cappadocia, discovered Samarkand and the Silk Road, slept in Mongolian yurts, shared the daily life of Kanak tribes and toured California’s vineyards.
This journey allowed me to experience unique moments, discover magnificent landscapes and share extraordinary moments of everyday life with people from around the world, who also gave me access to their cultures, traditions and skills.
This period of my life will remain etched in my memory. It marked a transition and a time of introspection. When I returned, I was no longer the same. I knew that my skills, interests and aspirations needed to come together in a single professional activity.
Without really knowing how I would get there, I knew I wanted to preserve my freedom while valuing what matters to me most: people, cultures and skills from around the world.
THE TURNING POINT
A concept that brings
all my worlds together
In 2006, before setting off on my journey around the world, I was already looking for a way to connect the worlds that drew me in: tourism, crafts, hospitality, gastronomy, wine and culture.
Unwilling to give up any one of them, I eventually decided to bring them together in an internet search. It proved a particularly fruitful search, leading me to discover a UNESCO concept: intangible cultural heritage.
It was a revelation. I had found a term—or rather, a phrase—that summed up what I loved.
The concept referred to practices, cultural expressions, knowledge and skills passed down from generation to generation. They naturally resonated with the fields that drew me in.
Fascinated by the subject, I visited anthropologists to ask them questions. I read books, attended trade shows and devoted all my spare time to researching the intangible dimensions of artists, craftspeople and other bearers of knowledge and skills.
When I returned from my journey around the world, I decided to create my company and secured my first assignments with professionals in cooperage and the wine industry. I had the opportunity to interview leading figures such as Marcel Guigal and Aubert de Villaine of the prestigious Domaine de la Romanée-Conti.
My business model was still taking shape, but nothing could stop me now from developing an entrepreneurial activity aligned with who I am.
PERSEVERANCE
A strong work ethic
Entrepreneurship is a journey of hard work, perseverance, self-questioning and humility.
To achieve my goals, I have had to show great patience and endurance. Between wanting to make a living from a passion and actually doing so lies an immense gap.
After founding my company, I continued to take on a range of assignments, notably in human resources, wine tourism, event management and training.
These experiences kept me moving, learning and building my business.
Work has never held me back.
Ten years after founding my company, I can say that I have worked hard. Although I am grateful for this journey today, it has nevertheless demanded considerable sacrifice.
OVER THE YEARS
A more refined mission
With time, I came to understand something important: what I am passionate about extends beyond intangible cultural heritage.
What I am passionate about is much broader.
It encompasses the intangible, human, relational and cultural dimensions of the fields I value: tourism, hospitality, gastronomy, wine, culture and crafts. Intangible cultural heritage may be present, transmitted or valued within them.
I have always been fascinated by what drives a person in the practice of a craft or profession. This is why I have devoted my work to the intangible dimensions of people in their professional activities.
Whether I am accompanying a leader, chef, artist, craftsperson or team, the same questions keep coming back. How can a skill be valued? How can human capital be developed? How can a professional presence be affirmed? How can relational potential be enriched? How can talent be recognised?
Through my conversations with clients, I have become aware of the importance of meaning and depth in professional activities.
This depth is also revealed in what lies behind a product, experience or service: knowledge, skills, emotional abilities, values, relationships, cultural references, professional codes and the different ways of creating, leading, representing and transmitting.
This intangible wealth is what I explore today.
SINCE 2016
Entrepreneurial Freedom
Since founding my company, my work has continued to evolve.
What I offer today is the result of my experiences, encounters, research and curiosity. I design training programmes, consulting assignments, immersive field experiences, individual support and talks. I write, travel, meet people and continue to develop my thinking.
I work in France and internationally with leaders, artists, craftspeople, houses and institutions.
I like to be fully involved in the collaborations I choose, taking the time to understand the challenges and ambitions of each project.
For me, entrepreneurship is far more than an activity. It gives me complete freedom: the freedom to think, create, transmit, change, decide and remain true to who I am.
MY PHILOSOPHY
Humanity at the Heart
My philosophy is grounded in a search for meaning, depth and quality.
I believe that products, services, works and experiences draw an essential part of their value from the intangible wealth of the people who carry and represent them. It may be expressed through behaviour, a skill, a tradition or a vision. Whether human, relational, cultural or symbolic, these dimensions enrich the quality of what is created, offered, transmitted or valued.
I also believe that professional fulfilment and self-affirmation begin with a person’s ability to know themselves more fully, recognise their strengths and identify what may help them evolve. Their professional value comes fully to light when this wealth is understood, named and connected to their aspirations.
Giving this intangible dimension its rightful place requires genuine commitment and a willingness to go deeper. Once identified and developed, a professional identity can become more legible, a house’s culture can be passed on more effectively, relationships can grow stronger and experiences more coherent. Professions, houses and territories can thereby gain greater recognition, appeal and influence.
For me, intangible wealth has a value of its own, beyond economic success and notoriety. Present in an independent craftsperson as much as in a major house, an institution or a territory, it deserves to be recognised, valued and transmitted.
I also believe that identities are living and evolving. A person, a profession, a house or an institution evolves through experiences, encounters, audiences, strategic choices and new ambitions.
It is in this spirit that I have chosen to build an activity where professional standards meet an understanding of people and a search for meaning and depth.
To learn more about my background: my LinkedIn profile
To learn more about my background:
my LinkedIn profile






