CONSULTING
CONSULTING
THE VALUE OF CONSULTING
Intangible wealth understood, shared and recognised
Intangible wealth understood,
shared and recognised
01
A clearer internal culture
An organisation’s values, symbols and points of reference find clear expression among its teams.
02
A more coherent experience
Human, interpersonal and cultural dimensions bring greater depth to the experiences offered.
03
Local wealth brought to the fore
Artisans, producers, winegrowers, crafts and living traditions find their place within a cultural or tourism project.
04
A cultural narrative that can be shared
The codes, references and expertise of a house, a profession or a way of life become clear and can be shared with different audiences.
05
A compelling programme
The resources of a venue or territory become the foundation for events, experiences and encounters.
06
Wider recognition
An organisation carries its wealth beyond its place of origin and extends its reach in France and internationally.
TWO COMPLEMENTARY OUTCOMES
Attract and be chosen, raise your profile and become a point of reference
These two dimensions reinforce one another. They address two distinct objectives within an organisation’s strategy.
Appeal
Attract more clients, visitors, talent, partners or participants through a stronger cultural and interpersonal proposition.
Reach and influence
Raise the profile of a house, culture, venue or territory beyond its immediate sphere and strengthen its national or international recognition.
HOW I CAN SUPPORT YOU
Practical engagements, tailored formats
01
Clarify an identity and a culture
Values, words, symbols, codes and practices made clear to teams, audiences and partners.
A more coherent expression of what the organisation stands for and passes on.
02
Enrich an experience
Human, interpersonal, cultural and sensory dimensions brought together to create a more coherent experience.
Deeper, more resonant and memorable experiences.
03
Bring local living heritage to the fore
Artisans, producers, creators, winegrowers, crafts and cultural practices connected to a place or project.
Local wealth made clearer, more appealing and easier to share.
04
Bring a way of life to the international stage
Codes, references, expertise and narratives adapted to international audiences and cultural contexts.
A clearer, more resonant and coherent international presence.
05
Design a programme
Artisans, producers, creators, winegrowers and cultural practitioners brought together around coherent projects.
A programme designed to build appeal, reach and influence.
06
Build intercultural cooperation
Cultural references, interpersonal practices and partner expectations integrated into a shared project.
Smoother, respectful and unifying collaborations.
AN OPEN FRAMEWORK
Areas of consulting
Consulting may begin with a question of identity, internal culture, experience, the transmission of culture, the enhancement of living heritage or project design. It then adapts to the audiences concerned, the scope of the engagement and the desired level of recognition, appeal, reach and influence.
TAILORED TO YOUR PROJECT
A contribution developed with you
Each engagement draws on the elements relevant to your question. Research, analysis, design and enhancement can be combined according to the context, scope and desired level of involvement.
Research and discovery
Identify the values, words, symbols, practices, expertise and cultural resources already present within the organisation or territory.
Bring the substance of the project to light
Analysis and alignment
Connect this material with the teams, audiences, experience, project and ambitions of the organisation.
Clarify the connections and priorities
Design
Contribute to a project, programme, experience, cultural narrative or strategy for passing on knowledge and culture.
Give the project tangible form
Enhancement, reach and influence
Create the conditions for a visible, appealing expression that can be shared with teams, audiences and partners.
Increase recognition of what the project represents
TAILORED TO THE NEEDS OF THE ENGAGEMENT
Outputs
with immediate value
for your project
The form of each deliverable is selected with you.
It may support a decision, a design process, a programme, the sharing of knowledge and culture or a strategy for greater reach and influence.
For understanding
Summary of the human, professional and cultural resources identified.
For decision-making
Clarification of the key issues, priorities and possible directions.
For design
Project framework, programme outline or experience principles.
For sharing
Narrative development, cultural reference points and communication proposals.
For attracting
Enhancement and experience proposals designed to attract clients, visitors, talent or partners.
For extending reach
Proposals to extend the cultural reach and recognition of a house, venue or project in France and internationally.
YOUR SECTORS
Different professional cultures,
a shared ambition for greater reach
01
Hospitality
and gastronomy
The internal culture, experience, values and overall coherence of a house.
02
Wine
and the art of living
Estate culture, wine tourism, living traditions and the expression of a way of life.
03
Luxury
and fine craftsmanship
Living heritage, symbolic dimensions and the promotion of expertise.
04
Travel
and tourism
Cultural experiences, intangible heritage and the appeal of destinations.
05
Cultural venues
and territories
Programming, cultural transmission, audiences and territorial reach.
06
Institutions
and international affairs
Intercultural cooperation, the art of living, living heritage and international projects.
FOR LEADERSHIP TEAMS AND INSTITUTIONS
Challenges framed
by your role and project
The consulting approach adapts to the nature of your project, the audiences concerned and the teams leading it.
Executive leadership
and house management
Clarify an identity, culture or ambition, while fostering loyalty, appeal, reach and influence.
Human resources
and training
Align values, emotional skills and internal culture with operational reality.
Experience
and operations
Improve relationships, behaviours and the quality of experiences.
Culture, tourism
and territories
Connect living heritage with a programme, venue or project.
Communication,
reach and influence
Make a culture, a way of life or expertise clearer and easier to share.
International affairs
and cooperation
Adapt codes, relationships and projects to different cultural contexts.
EXAMPLE OF A CULTURAL AND TOURISM PROJECT
Bringing local heritage
to life
A cultural or tourism organisation seeks to strengthen its appeal through the living resources of its territory.
The engagement may begin by identifying the artisans, producers, winegrowers, crafts and practices that make up this wealth.
It may then contribute to the design of a programme, experiences and narratives that raise the profile of the venue or territory and extend its reach in France and internationally.